Insulting older people is NOT smart marketing!

Patronising stereotypes of older people are all too common in advertisements, but hopefully this will change as marketers start to understand that insulting the target market doesn't actually work. And with a rapidly ageing population, older people are a much bigger target market than they used to be.  This generation of over 50's (now one third of Australia's population) are very different to older generations, with very different expectations and aspirations.

A report conducted by Sydney advertising agency Senioragency shows today's over 60's are a cashed up demographic with more than $3.5 billion in disposable income each week.  The report "What Seniors Want" is outlined in an article on the B & T website which comprehensively demolishes the stereotypes, illustrating that today's seniors are well educated, well travelled, cashed up and technologically savvy.

The article says "the truth is that 90% of over 60s access the internet daily, 25% currently own a smartphone and 45% have engaged with a brand/organisation/product on social media, according to Nielsen's report, 'Mature Australians and the internet'.  Furthermore, research from Senioragency highlights that the over 50s account for 31% of bloggers, 30% of Tweeters, 29% of YouTube users and 26% of Facebook users in Australia."

Read more on the Seniors Housing Online News page.