Digital advertising and social media marketing for retirement villages and over 50's property.

Amanda Graham, Director of leading retirement property website www.SeniorsHousingOnline.com.au asks: "Are you getting the most out of your online advertising and website?"

Online advertising can be very cheap and highly effective.  So you've invested in your own website - that's great.  But building a website is just the first step – the hard part is getting the website visitors there and generating real enquiries.

It can be very expensive to rely on display ads, Google Adwords, Facebook ads and some of the major real estate websites to generate worthwhile website traffic and enquiry levels.

The alternative is to invest in some serious SEO technical upgrading (which is expensive), and manage social media marketing activities in-house (which is time consuming) – OR just take advantage of what we offer, with these features already built in and designed to work for you.

Let us do the hard work for you!

The Seniors Housing Online website is Australia’s leading retirement property website. We generate more traffic than the major real estate websites’ retirement sections, at a fraction of the cost.  Our clients receive highly targeted traffic and enquiries at a much lower per-click cost than they would pay for Google and Facebook ads.  Why bother managing this yourself or paying consultants when we can do it for you and you save money too?

Take advantage of our specialist expertise and technical investment in online retirement and aged care advertising.  For more than 8 years, we’ve constantly upgraded the website and optimised our search engine results to make sure we attract genuine enquiries from people who are actively searching for retirement and aged care services in Australia.  When you advertise with us you have the added bonus of optimising search results for your own website, and getting the benefits of the social media marketing tools we have built in so your ad can be shared by visitors using Facebook, Twitter, You Tube and more. Best of all you don’t need to do a thing and this doesn’t cost any extra!

We now have more than 35,000 people per month actively searching the website and a database of subscribers receiving over 22,000 email newsletters and property alerts each month, generating high volume, high quality enquiries for our clients.

Advertise from just $225!

A single location can be advertised for just $225 for 3 months, or $720 for 12 months (inc GST). This includes a whole webpage for your property or service, with unlimited text and up to 10 photos or images and access to account statistics. The listing also features google maps location, social media and email sharing tools, a link* to your website, and a “new property” alert is emailed to subscribers. (*Link with 12 month rates only).

We also advertise community based support and in-home services too, so these come up in consumer search results – recognising the growth in this part of the sector.

If you have multiple locations, we offer an annual subscription account at extremely competitive rates – contact us today for a quote on enquiries@seniorshousingonline.com.au or call +61 2 4963 1625

www.SeniorsHousingOnline.com.au

Share properties using Facebook, Twitter, email and more.

Did you know you can easily share your favourite retirement village and other retirement property listings from the Seniors Housing Online website with your family and friends via Facebook, Twitter, email and more using the sharing tools at the top left hand side of each property details page under the heading "Property Tools"?
 
Find a property you like and send it to others so they can see it and comment. 

Or you can "Like" us on Facebook to help other people find the website more easily, or follow us on Twitter to get regular updates. 

More on these social media tools on the News page.

Seniors stamp duty exemption ends 30 June 2012.

You can save up to $22,490 in stamp duty when you buy a newly constructed home or an off-the-plan purchase before 30 June 2012 in NSW, if you are eligible for the senior's principal place of residence exemption.

To be eligible you must be aged 55 or over; have owned and occupied a home in NSW for the past 12 months which you are selling and must occupy the new home for a continuous period of at least 12 months. 

For more information and relevant links see the Seniors Housing Online News and Information page.

Survey shows what over 50's are looking for.

A survey of 1,068 people visiting the Seniors Housing Online website shows what the over 50’s are looking for in a retirement property. Tastes and expectations are changing in the retirement property market now the baby boomers are starting to retire or downsize.

Results show the over 50’s now want larger units: 49.6% say two or more bedrooms is essential and another 35.8% say it is desirable; over 97% want an independent living unit; 78% want it in a community setting with access to facilities such as a community bus, a club house or recreation centre, and a swimming pool, and which is pet friendly (60%).  88% expect a garage or parking space but 85.3% also want to be close to public transport.  While 70.8% say they would prefer to live close to family and friends, a whopping 80.1% say they are prepared to move out of their local area to find the right retirement property and lifestyle.

Many people are not ready to retire from work in their 50’s but they do want to downsize their home and get rid of the mortgage once their kids have grown up. Retirement is changing – more people are transitioning into retirement with part time work, and a significant number of people intend to keep on working indefinitely or even pick up a second career as a volunteer. The focus is more on lifestyle – having the time and money to pursue your interests and do those things you’ve always wanted to do: play sport, get fit, travel, spend more time with friends and family.  Some prefer to move to a different suburb while others are happy to relocate to coastal or regional areas or even interstate to get the lifestyle they want within their budget.

Read more and take the survey - see the article on the Seniors Housing Online News and Information page.

Sell your retirement property faster!

If you are thinking of selling your retirement village unit or other retirement property, advertising on Australia's favourite retirement property website will generate more prospective buyer enquiries immediately and help sell it faster.

It's easy and cheap to advertise your retirement unit on www.SeniorsHousingOnline.com.au retirement property website, whether you have an agent or village manager selling it for you, or if you are selling privately. You or your agent get enquiries directly by phone or email and set up inspections with prospective buyers. We do not charge commission - just a flat advertising fee. Just upload your property photos and description and pay by credit card and you're away!




Make sure you don't miss out on finding a buyer from the 24,000 visitors per month looking for their perfect retirement property.  There's no better way to advertise your retirement property!

Read more including handy selling tips and advice in the article on the Seniors Housing Online News and Information page.

New RSS feed available!

Now you can easily subscribe to our RSS feed to get automatic notifications of new properties for sale. 
Just click on this link:

Please note that this is an alternative to signing up for our free email newsletter and new property email alerts - which has the advantage of allowing you to select your area/s of interest and includes properties for sale AND rent AND higher needs aged care facilities too.

You can easily unsubscribe at any time and also be assured we respect your privacy and will not pass on your details to third parties, as set out in our Privacy Policy! 

LIKE us on Facebook and FOLLOW us on Twitter?

If you have found the Seniors Housing Online website helpful in the search for your perfect retirement property, and you also use Facebook, you can easily SHARE our property listings with family and friends via Facebook, using the handy icon on each property details page. 

We'd also encourage you help others find us by "LIKING" our Facebook page too, as it really helps with our search engine rankings and general promotion.

You can also FOLLOW us on Twitter to get regular updates when we post new articles on the News and Information page.  Just go to the website News page to find the links to our Facebook page and Twitter profile.

Online retirement survey results.

Thanks to those who’ve taken the time to complete the Seniors Housing Online retirement survey which shows what sort of retirement property people are looking for. 

The latest results from over 1,000 respondents highlight that people are overwhelmingly searching for independent living villas or apartments in a village setting with two bedrooms or more.  A majority of 66% wanted access to a club house or recreation centre, 60% wanted a swimming pool, over 85% wanted either a garage or a parking space and proximity to public transport, and 60.8% wanted pet-friendly accommodation.

More than 70% said they preferred a location close to family and friends, but 45.1% said that they were not committed to staying in the same area. 59% said they needed to sell their current home before moving.

While 77% of respondents were already retired and 23% were not, a significant 39% of respondents said their retirement plans had been affected by the world financial crisis – in ways such as needing to work for longer, being unable to sell their home, adjusting their income expectations and budget, or returning to work having previously retired.  Some were actually retiring sooner than expected after losing their job.

No doubt there will be further fall-out for retirees in coming months as share market volatility impacts on super funds, Governments impose spending cuts, and economic uncertainty continues around the world. We will continue to monitor the situation and the survey provides a useful (anonymous) snapshot illustrating how people are being directly affected.

You can participate in the survey on the News and Information page.

Australian babyboomers retiring overseas.

A combination of a strong Australian dollar, weak housing markets in Europe and the US, and cheap airfares means there has probably never been a better time to consider retiring, or at least buying a second home, overseas.   Limited retirement funds – even depleted super balances – will go a lot further in a place where housing and everyday living expenses are lower, and healthcare is affordable and readily available.

Baby boomers who have enjoyed travelling the world and who have no intention of compromising their lifestyle in their later years are now increasingly considering retiring to another country.  With a more mobile global population and as many Australians have already moved country at least once during their lifetime, and may have citizenship or strong family ties elsewhere in the world, the prospect of retiring abroad is more achievable and attractive than ever before.

Australia has high property prices compared to the rest of the world, which means that selling up your home in a major city can potentially unlock enough wealth to buy two retirement properties – perhaps one being in your country of origin or a favourite overseas holiday destination. Many Australians are migrants, or the children of migrants, and so they continue to have extended family in their country of birth.  The chances are high that your parents or other family members were born overseas and you have contact with family elsewhere in the world.

It definitely makes it easier to consider retirement in a country where you are familiar with the language and social security system, have visited regularly and where you already have friends and family located.  However, the baby boomers are an adventurous and nomadic lot, and many are happy to make their retirement one more extended holiday, and make the leap anyway without this sort of knowledge, figuring they can always move on if they don’t like it.

Read more about the pros and cons and things to consider, and find useful links on the Seniors Housing Online news and information page.

Tips on selling your retirement village unit.

If you are thinking about selling your retirement unit privately, or even if you have an agent or village manager currently selling it for you, advertising on Australia's number one retirement property website www.seniorshousingonline.com.au will immediately generate more prospective buyer enquiries and help sell your unit faster.

A few tips to get the best results:

1.    Always Include really good, attractive photos of the unit (both internal and external shots) – quality is more important than quantity.

2.    Provide comprehensive information about the best features of the unit, the village and the location.  Think about this from the perspective of a prospective buyer who may not be familiar with the village or the area, and what is likely to be attractive to them.

3.    Set the sale price realistically in comparison with similar units, to make sure yours gets on the buyer’s shortlist and generates more enquiries.

If you want to sell privately and save the sales agency commission, but you have previously had a real estate agent or the village manager selling the unit for you, you will need to check your sales agreement to make sure it has expired, or to terminate the agreement properly.  Failing to do so means they may be able to claim the sales commission anyway, even if you find a private buyer and negotiate a sale yourself. 

Find out more on the news and information page.