Insulting older people is NOT smart marketing!

Patronising stereotypes of older people are all too common in advertisements, but hopefully this will change as marketers start to understand that insulting the target market doesn't actually work. And with a rapidly ageing population, older people are a much bigger target market than they used to be.  This generation of over 50's (now one third of Australia's population) are very different to older generations, with very different expectations and aspirations.

A report conducted by Sydney advertising agency Senioragency shows today's over 60's are a cashed up demographic with more than $3.5 billion in disposable income each week.  The report "What Seniors Want" is outlined in an article on the B & T website which comprehensively demolishes the stereotypes, illustrating that today's seniors are well educated, well travelled, cashed up and technologically savvy.

The article says "the truth is that 90% of over 60s access the internet daily, 25% currently own a smartphone and 45% have engaged with a brand/organisation/product on social media, according to Nielsen's report, 'Mature Australians and the internet'.  Furthermore, research from Senioragency highlights that the over 50s account for 31% of bloggers, 30% of Tweeters, 29% of YouTube users and 26% of Facebook users in Australia."

Read more on the Seniors Housing Online News page.

Share properties using Facebook, Twitter, email and more.

Did you know you can easily share your favourite retirement village and other retirement property listings from the Seniors Housing Online website with your family and friends via Facebook, Twitter, email and more using the sharing tools at the top left hand side of each property details page under the heading "Property Tools"?
 
Find a property you like and send it to others so they can see it and comment. 

Or you can "Like" us on Facebook to help other people find the website more easily, or follow us on Twitter to get regular updates. 

More on these social media tools on the News page.

LIKE us on Facebook and FOLLOW us on Twitter?

If you have found the Seniors Housing Online website helpful in the search for your perfect retirement property, and you also use Facebook, you can easily SHARE our property listings with family and friends via Facebook, using the handy icon on each property details page. 

We'd also encourage you help others find us by "LIKING" our Facebook page too, as it really helps with our search engine rankings and general promotion.

You can also FOLLOW us on Twitter to get regular updates when we post new articles on the News and Information page.  Just go to the website News page to find the links to our Facebook page and Twitter profile.

Social media use doubles amongst over 50's in 12 months.

Online social network use has doubled in the past 12 months amongst the over 50's, and it is estimated there are more than 16 million people aged over 55 using Facebook in the US alone, with up to 15% of the over 55’s using smartphones according to Edelman Digital.

This trend is also apparent in Australia, which is why we redesigned the Seniors Housing Online website to enable visitors to share content using Facebook, Twitter and Delicious as well as by traditional email. In addition major national advertisers are now recognising and targeting this demographic (note the recent APIA and Cruiseabout ads on this website) as they've shifted into online campaigns to follow their consumers.

We’ve seen a big shift in Australian seniors, and especially babyboomers, using the internet in the past few years, and now they’re using social networking applications in a big way, so we’ve had to keep up with our audience too. Even older seniors are now using Facebook to connect with family and friends, firmly dispelling the outdated perception that older people don’t use the internet!

See more on the Seniors Housing Online News page.